In the Context of Customer Relationship Management,every Interaction with a Customer

question 38

Multiple Choice

In the context of customer relationship management,every interaction with a customer or a potential customer is a(n) ________.

• A)value proposition
• B)irrelevant cost
• C)service contact
• D)touch point
• E)sales contact

---

Definitions:

Weak Axiom

A concept in consumer theory that assumes if a consumer prefers a bundle A over bundle B when prices are unchanged, they will not prefer B over A if the price of A decreases and B remains the same or increases.

Revealed Preference

An economic theory that assumes consumers' preferences can be revealed by their purchasing habits.

Prices

The sum of money needed to buy a product, service, or property.

Violates WARP

Refers to an inconsistency in choice behavior that contradicts the Weak Axiom of Revealed Preference, indicating a possible preference reversal.