Which of the Following Is True of Needs-Based Market Segments

question 32

Multiple Choice

Which of the following is true of needs-based market segments?

• A)Relevant demographics that cause differences in needs include investments,size of investment portfolio,and portfolio diversification.
• B)To make the segments actionable,the observable demographics and behaviors have to be determined.
• C)The main advantage is that individual customers who fall into each segment can be identified.
• D)The main disadvantage is that the segments are not directly based on specific customer needs.
• E)The usage behaviors that cause differences in needs include income and assets.

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Definitions:

Blood Typing

A laboratory procedure to determine an individual's blood group, crucial for safe blood transfusions and understanding Rh compatibility.

Antibodies

Proteins produced by the immune system to identify and neutralize foreign objects like bacteria and viruses.

Universal Donor

Refers to individuals with O-negative blood type, whose red blood cells can be transferred in a transfusion to individuals of any other blood type without causing an adverse reaction.

Anti-B Antibodies

Antibodies present in the plasma of individuals with blood type A, which react against B antigens in red blood cells.