Examlex
Which of the following forces that shape segment attractiveness include market size,growth rate,and growth potential?
Diffusion of Innovations Theory
A social science theory that explains how, why, and at what rate new ideas and technology spread through cultures.
Sequential Process
A methodical process that follows a specific order or sequence of steps to achieve a particular outcome or goal.
New Product
An item or service that has been recently introduced to the market, offering novel features or benefits to consumers.
ROPES
Acronym for the PR process, standing for research, objectives, programming, evaluation, and stewardship.
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