A Business Could Elect to Pursue a Large-Segment Strategy When

question 13

Multiple Choice

A business could elect to pursue a large-segment strategy when ________.

• A)it wants to provide customized products
• B)a market is segmented and marketing resources are limited
• C)demographics are not distinctive
• D)differences in customer needs are small
• E)it wants to carve out a niche within a segment using a highly refined marketing effort directed at an overlooked group of customers

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Definitions:

Y Scores

Typically refers to the dependent variable scores in a research study or statistical analysis.

Scatter Plot

A type of graph used in statistics to display values for typically two variables for a set of data, showing the relationship between them.

Correlation

A statistical measure that describes the extent to which two or more variables fluctuate together.

44° Angle

An angle that measures 44 degrees, representing a specific amount of rotation between two lines around their common point.