Which of the Following Is True About Customer Relationship Marketing

question 33

Multiple Choice

Which of the following is true about customer relationship marketing?

• A)It is more focused on what happens before a customer is acquired.
• B)It aims to develop a short-term customer relationship to lower the cost of marketing.
• C)It has the same meaning as customer relationship management.
• D)It is a high-level program for developing ongoing individualized relationships with certain customers when both company and customer value are very high.
• E)It is a range of one-on-one relationship marketing programs based on the level of company and customer value.

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Definitions:

Emotion

A complex state of feeling that results in physical and psychological changes that influence thought and behavior.

Amygdala

A part of the brain's limbic system involved in emotion processing, fear responses, and the formation of emotional memories.

Emotion

A complex psychological state involving an individual's subjective experience, physiological response, and behavioral or expressive response.

Fear

An emotional response to a perceived threat, which prepares the body for fight or flight.