The First Level of Customer Relationship Marketing Is a ________

question 2

Multiple Choice

The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior.

• A)mass-personalization
• B)decentralization
• C)mass-market
• D)core-segment
• E)sub-segment

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Definitions:

External Financing

Funds raised from outside the business, e.g., through borrowing or issuing equity.

Debt-equity Ratio

The ratio reflecting on the strategic use of shareholders' equity and debt for the purpose of financing assets.

Growth Rate

The rate at which a company's earnings or revenue increases over a specified period, typically expressed as a percentage.

Retained Earnings

The portion of a company's profit that is held back and not paid out as dividends, often used for reinvestment.