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Both consumers and businesses have market needs,and the factors influencing their needs are essentially the same.
Price Level
The average of current prices across the entire spectrum of goods and services produced in the economy.
Bondholders
Individuals or entities that hold the debt securities issued by corporations or governments, entitling them to receive a specified amount of interest and repayment of the principal.
Stockholders
Owners of the stock of the corporation.
Dividends
Payments made by a corporation to its shareholder members, usually distributed from the company's profits.
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