Mass-Customization Differs from Mass-Personalization in That Mass-Customization ________

question 36

Multiple Choice

Mass-customization differs from mass-personalization in that mass-customization ________.

• A)is a customer relationship marketing strategy
• B)assumes that all customers have the same needs
• C)allows each customer to build a custom product to meet that customer's specific needs
• D)involves pursuing a large-segment strategy
• E)recognizes individual customers by name,needs,and buying behavior.

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Definitions:

Expected Return-Beta Relationship

A concept in finance that describes the relationship between the risk of an investment and its expected return, based on the beta coefficient.

APT

The Arbitrage Pricing Theory, a model that determines the required return on an asset by considering various macroeconomic factors.

CAPM

The Capital Asset Pricing Model, a financial theory that describes the relationship between systematic risk and expected return for assets, particularly stocks.

Firm-Specific Factors

Unique characteristics or circumstances affecting a company that can influence its stock's performance, unrelated to the overall market movements.