The Process of Taking a Closer Look at the Customer

question 39

Multiple Choice

The process of taking a closer look at the customer ordering process from the customer's viewpoint,with the objective of uncovering any potential problems or sources of frustration in the purchasing process is called ________.

• A)lead user analysis
• B)the Kano method
• C)conjoint analysis
• D)acquisition analysis
• E)"staple yourself to an order"