The Last Customers to Adopt a New Product or Service

question 9

Multiple Choice

The last customers to adopt a new product or service are called ________.

• A)early adopters
• B)early majority customers
• C)late majority customers
• D)laggards
• E)innovators

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Definitions:

Retained Earnings

The cumulative amount of earnings or profit of a firm after dividend payments, which is reinvested in its business.

Full-Capacity Sales

The maximum level of sales that a company can achieve using its current operational capabilities, without incurring additional capital expenses.

Current Level

Refers to the present status or value of a particular metric or variable at the moment of analysis.