The Last Customers to Adopt a New Product or Service

question 9

Multiple Choice

The last customers to adopt a new product or service are called ________.

• A)early adopters
• B)early majority customers
• C)late majority customers
• D)laggards
• E)innovators

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Definitions:

Performance

The act of executing a task or function effectively, often measured against preset standards.

Rewards

Benefits or compensations given for achieving particular objectives or performing well.

Expert Power

The influence one possesses due to one's expertise, skills, or knowledge.

Specialized Knowledge

Expertise or skills in a specific area or subject, often acquired through extensive training, education, or experience, differentiating individuals in professional contexts.