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Marketing Return on Sales (ROS)and Marketing Return on Investment (ROI)are

question 38

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Marketing return on sales (ROS)and marketing return on investment (ROI)are marketing profitability ratios that allow a business to evaluate its marketing efficiency.


Definitions:

Cultural Differences

The variations in social norms, values, practices, and expressions among different societies and cultural groups.

Internal Attributions

The method of attributing behavioral causes to individual characteristics, qualities, capabilities, and emotions.

Personality Factors

Distinct traits or characteristics that make up an individual's personality, often studied in psychology to understand human behavior.

Internal Factors

Elements within an individual or organization that influence behavior, decisions, and outcomes, such as values, skills, attitudes, and emotions.

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