The Benefit of Needs-Based Market Segmentation Is That It Allows

question 58

True/False

The benefit of needs-based market segmentation is that it allows us to identify in advance the individual customers who would fall into each segment.

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Definitions:

IQ

An abbreviation for Intelligence Quotient, a measure of a person's intellectual abilities in relation to their age group, typically assessed through standardized tests.

Wechsler Intelligence Test

A standardized test designed to measure human intelligence through various verbal and non-verbal tasks.

Performance Scale

A tool or set of items designed to measure an individual's abilities or achievement in a specific area, often used to evaluate the effectiveness of interventions or to assess competencies.

Full-Scale IQ

A measure of an individual's overall intellectual ability as assessed by standardized intelligence testing, encompassing both verbal and performance scales.