Marketing Return on Investment Equals ________

question 30

Multiple Choice

Marketing return on investment equals ________.

• A)profits/marketing & sales expenses x 100%
• B)net marketing contribution/marketing & sales expenses x 100%
• C)gross margin/total expenses x 100%
• D)net marketing contribution/operating expenses x 100%
• E)sales revenues/marketing & sales expenses x 100%

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Definitions:

Pre-Tax-And Transfer Income

The total income of individuals or households before taxes are deducted and before any government transfers, such as subsidies or welfare, are added.

Trend

A general direction in which something is developing or changing over time.

Percentage Terms

Percentage terms refer to expressions or calculations presented as a fraction of 100, indicating a portion or ratio in relation to a whole.

Bottom 40%

Refers to the lower 40 percent of the income distribution, often used in discussions of income inequality.