Which of the Following Statements Regarding Customer Satisfaction Is True

question 46

Multiple Choice

Which of the following statements regarding customer satisfaction is true?

• A)Very satisfied customers usually switch back and forth with competitors' products.
• B)Over 90 percent of dissatisfied customers lodge complaints.
• C)Very satisfied customers often buy higher margin products and extra services.
• D)Dissatisfied customers who complain cannot usually be retained.
• E)Satisfied customers are very loyal and buy in relatively large amounts.

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Definitions:

Nominal Rate

The stated interest rate of a financial product, not adjusted for inflation, which represents the rate before taking into account the compounding period.

Simple Interest

Interest calculated solely on the principal amount of a loan or deposit, over a particular time period.

Effective Annual Rates

The real return on an investment, taking into account the effect of compounding interest over multiple periods within a year.

Equal Installments

Periodic payments of the same amount over the term of a loan or investment.