The Degree to Which a Marketing Strategy Is Successful Will

question 45

Multiple Choice

The degree to which a marketing strategy is successful will be detected first by ________.

• A)gains or losses in revenue
• B)market metrics that track customer satisfaction,retention and perceptions of value
• C)the financial performance measure of cash flow
• D)shareholder value
• E)net profit

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Definitions:

Federal Government

The national government of a federated country, which holds the overall political authority over that nation.

Implied Covenant

An implied covenant refers to unstated obligations in a contract that are assumed to exist in order to ensure fairness and the fulfillment of the contract's purpose.

Good Faith

Honesty in fact.

Employment-at-will Doctrine

A legal principle stating that an employment relationship can be terminated at any time by either the employer or the employee, for any reason not prohibited by law.