The Degree to Which a Marketing Strategy Is Successful Will

question 45

Multiple Choice

The degree to which a marketing strategy is successful will be detected first by ________.

• A)gains or losses in revenue
• B)market metrics that track customer satisfaction,retention and perceptions of value
• C)the financial performance measure of cash flow
• D)shareholder value
• E)net profit

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Definitions:

Honoring a Note

The act of paying off a note payable or bond at its maturity, fulfilling the issuer's obligation.

Note Receivable

A note receivable is a financial asset representing a written promise to receive a specific amount of money, with interest, from another party by a certain date.

Percent of Sales Method

A financial analysis tool used to forecast future expenses or accounts such as bad debts, based on a percentage of sales.

Bad Debts Expense

Represents the amount of accounts receivable a business does not expect to collect and charges off as a loss in its financial statements.