Forward-Looking Marketing Metrics Are Particularly Important Because ________

question 12

Multiple Choice

Forward-looking marketing metrics are particularly important because ________.

• A)they focus on the past performance of a company
• B)they are leading indicators of a business's future performance
• C)they include both customer metrics and competitiveness metrics
• D)they allow a business to measure the revenue per customer
• E)they are more advanced product-market metrics for companies that are dealing with pricing issues

---

Definitions:

Passive Management

A leadership approach where managers may avoid making decisions or taking actions, often leading to a lack of direction or control.

Standards Not Met

The condition of failing to reach established criteria or expected levels of quality.

Bankruptcy Estate

All legal or equitable interests of the debtor in property at the time of the bankruptcy filing, governed by bankruptcy law.

Automatic Stay

After bankruptcy has been filed, a moratorium during which creditors cannot bring or continue action against the debtor or his or her property.