OrganicMeals Inc

question 48

Multiple Choice

OrganicMeals Inc.is an American firm that manufactures frozen,vegetarian burgers made from organic ingredients under the brand name VegDelite.The firm markets a core product,the Chipotle Veg Burger,under the VegDelite brand.After success of its core product,the firm adds other burgers under the VegDelite brand,such as the Crunchy Garden burger,the Vegan Special burger,and the Spicy Trip burger.In this example,OrganicMeals Inc.uses which of the following strategies?

• A)a vertical brand-line extension strategy
• B)a horizontal brand-line extension strategy
• C)a new product-market brand extension strategy
• D)a cobranding strategy
• E)a product bundling strategy

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Definitions:

Theory

A systematically organized set of concepts, explanations, and predictions about phenomena, serving as a framework for understanding or investigating those phenomena.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Research Outcome

The results or findings derived from conducting scientific research, which can provide insights or answer research questions.

Self-Esteem

The subjective assessment of one's own worth or value as a person.