Examlex
List and briefly describe in order the steps in the process of building a marketing plan.
Product Class
Product class pertains to the category or grouping of products based on similar characteristics, uses, or intended customers.
Competitors
Companies or entities that offer similar products or services in the same market, vying for the same customer base.
Generic Demand
The overall demand for a category of products or services rather than for a specific brand.
Cotton Incorporated
An organization that aims to increase the demand for and profitability of cotton through research and promotion.
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