Name and Describe the Seven Key Steps in a Needs-Based

question 46

Essay

Name and describe the seven key steps in a needs-based market segmentation process.

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Definitions:

Price Lining

A pricing strategy where products or services are grouped into categories based on different price points to target various consumer segments.

Target Pricing

A pricing strategy where the selling price of a product is calculated based on the desired profit margin and the cost to make or buy the product, aiming to ensure competitiveness and affordability.

Product Composition

The combination of different components, materials, or elements that make up a product.

Prestige Pricing

A pricing strategy where prices are set higher than normal because the product is perceived to have a higher value and status.