The Role of a SWOT Analysis Is to ________

question 20

Multiple Choice

The role of a SWOT analysis is to ________.

• A)evaluate the effort that is needed to recover a business's investment
• B)document all present and possible future influences on performance
• C)monitor the marketing and profit performance in light of the marketing plan's timeline
• D)specify each marketing task and the amount needed to accomplish it
• E)allocate resources based on the strategic market plan

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Definitions:

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows or the rate charged by central banks on loans to commercial banks.

Lump Sum

A single payment made at a particular time, as opposed to multiple payments made over time.

Insurance Settlement

The payment made by an insurance company to fulfill its obligation under an insurance policy.

Discount Rate

The interest rate charged to commercial banks and other depository institutions on loans received from the country's central bank's discount window.