Which of the Following Statements Is True of a Pull

question 36

Multiple Choice

Which of the following statements is true of a pull communication strategy?

• A)It aims to create interest among customers and motivate them to acquire more information.
• B)It is directed at channel intermediaries and channel influencers.
• C)It is of limited use when the company seeks to enhance consumer retention among current consumers.
• D)It focuses on focused on trade associations and industry influencers.
• E)It does not include digital communication methods.

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Definitions:

Parasitoids

Organisms, often insects, that lay their eggs on or in the bodies of other insects, eventually killing the host as the offspring develop.

Insects

Most diverse arthropod group; have six legs, two antennae, and, in most subgroups, wings.

Bacteria

Single-celled, prokaryotic microorganisms that come in various shapes and can inhabit a wide range of environments, including soil, water, and living in or on other organisms.

Fungi

A kingdom of complex organisms that include molds, yeast, mushrooms, and more, distinct from plants and animals.