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Name and Describe the Appropriate Defensive Strategic Market Plans for a Business

question 13

Essay

Name and describe the appropriate defensive strategic market plans for a business operating in a very unattractive market.At which level of competitive advantage would each strategy be appropriate? Within those types,what are the strategies and when should each be used?


Definitions:

Sensation

The process by which sensory receptors and the nervous system receive and represent stimulus energies from the environment.

Light Bulb

A device that produces light from electricity, consisting of a filament housed in a glass vacuum or filled with inert gas, illuminating when electric current passes through.

False Alarm

A situation where a warning or alert is given, but no actual threat or danger exists.

Correct Rejection

In signal detection theory, the decision that a signal is not present when it truly is absent.

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