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Lucy Has Determined That Along the Share-Development Path,her Business Should

question 9

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Lucy has determined that along the share-development path,her business should perform at a 74% level of product awareness,68% in product preference,92% in intentions to purchase,and 85% in rate of purchase.If the share potential index for Lucy's business is 18%,at what level of product availability should her business perform?


Definitions:

Income

The money received by individuals or entities, typically in exchange for providing labor, selling goods, or making investments.

Substitute Goods

Products or services that can replace or be used in place of one another, having the ability to satisfy similar consumer needs or desires.

Iced Tea

A chilled beverage made by cooling brewed tea and typically served with ice, sometimes sweetened or flavored.

Complementary Goods

Products or services that are typically consumed together, such that demand for one increases demand for the other.

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