When Differences in Customer Needs Are Small or Demographics Are

question 30

Multiple Choice

When differences in customer needs are small or demographics are not distinctive,a business may elect to use a ________ strategy.

• A)small-segment
• B)vertical integration
• C)horizontal integration
• D)mass-market
• E)niche-segment

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Definitions:

Operant Conditioning

Operant Conditioning is a learning process through which the strength of a behavior is modified by reinforcement or punishment.

Reflexive Behaviour

Automatic, involuntary actions or responses to stimuli, that do not require conscious thought.

Operant Conditioning

The process of acquiring knowledge by which a behavior's level is modified using encouragement or deterrents.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is initially elicited by the second stimulus is eventually evoked by the first stimulus alone.