When Differences in Customer Needs Are Small or Demographics Are

question 30

Multiple Choice

When differences in customer needs are small or demographics are not distinctive,a business may elect to use a ________ strategy.

• A)small-segment
• B)vertical integration
• C)horizontal integration
• D)mass-market
• E)niche-segment

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Definitions:

Tylenol

A brand name for acetaminophen, a medication used to reduce fever and relieve pain.

Restricted Delivery

A postal service option that ensures a mail or package is only delivered to the specific recipient or their authorized agent.

Certified Mail

A postal service that provides the sender with a mailing receipt and electronic verification that an article was delivered or that a delivery attempt was made.

Return Receipt

A postal service feature that provides the sender with proof of delivery, indicating the date the item was delivered and the recipient's signature.