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One of the primary advantages of an unrelated new market entry strategy is decreased market dependency.
Goodwill Asset
An intangible asset that represents the excess value of a purchased company over the fair value of its identifiable tangible and intangible assets.
Copyrights
Legal rights given to the creator of original works, protecting them against unauthorized reproduction or distribution for a certain period.
Patents
Legal documents granted by governments giving inventors exclusive rights to their inventions for a certain period, preventing others from making, using, or selling the invention.
Trademarks
Symbols, names, phrases, or logos legally registered or established by use as representing a company or product, offering protection against unauthorized use.
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