Kate Has Determined That Along the Share-Development Path,her Business Should

question 33

Multiple Choice

Kate has determined that along the share-development path,her business should perform at a 85% level of product awareness,75% in product preference,60% in intentions to purchase,90% in product availability,and 70% in rate of purchase.Kate's share development index is 50.What is the market share index for Kate's business?

• A)12%
• B)6%
• C)18%
• D)22%
• E)28%

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Definitions:

Response Inhibition

The cognitive process involved in resisting the urge to exhibit impulsive behavior.

Selective Attention

The cognitive process by which a person focuses on one particular object or task while ignoring other stimuli.

Metacognition

The awareness and understanding of one's own thought processes.

Response Inhibition

The cognitive process that involves the ability to suppress actions or responses that are inappropriate or not required in a particular situation.