Kate Has Determined That Along the Share-Development Path,her Business Should

question 33

Multiple Choice

Kate has determined that along the share-development path,her business should perform at a 85% level of product awareness,75% in product preference,60% in intentions to purchase,90% in product availability,and 70% in rate of purchase.Kate's share development index is 50.What is the market share index for Kate's business?

• A)12%
• B)6%
• C)18%
• D)22%
• E)28%

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Definitions:

Equilibrium

A state of balance where demand equals supply in a market, leading to a stable price.

Total Surplus

The aggregate of consumer surplus plus producer surplus in a marketplace, symbolizing the overall advantages to society.

Consumer Surplus

The incongruity between the price consumers are willing to offer for a good or service versus the final cost.

Increase Supply

An upward shift in the supply curve, indicating more of a good or service is available for sale at any given price, usually the result of factors like improved technology or decreased production costs.