An Ad Campaign Buys a Constant Amount of GRPs Throughout

question 48

Multiple Choice

An ad campaign buys a constant amount of GRPs throughout the year,and increases the GRP total during the weeks leading up to the most extensive purchasing period of the year is using a ________ message reinforcement strategy.

• A)distributed
• B)random
• C)deep line-up
• D)pulsing
• E)heavy-up

---

Definitions:

Major Organic Product

The primary product of an organic reaction that is formed in the greatest yield.

Structure

A fundamental concept in chemistry and biology referring to the arrangement or organization of atoms within a molecule or the arrangement of parts in an organism or an object.

Major Organic Product

The predominant product formed in a given organic chemical reaction, typically favored by conditions or reagent choice.

Structure

Refers to the arrangement of and relations between the parts or elements of something complex.