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Product-markets with low indexes for both market attractiveness and competitive position have the strongest portfolio position and the best opportunities for profit performance.
Variable Costs
Costs that fluctuate in direct relation to the level of production or volume of operations in a business.
Fixed Costs
Costs that remain constant and do not change based on the volume of goods or services a business produces.
Required Sales
The amount of sales a company needs to achieve in order to cover its costs and reach a desired level of profit.
Net Income
The company's earnings following the deduction of all taxes, expenses, and costs from its total revenue.
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