MINI-CASE Aster Inc.is an American Firm That Manufactures and Markets Cell

question 19

Multiple Choice

MINI-CASE
Aster Inc.is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings.The firm also sells cell phone accessories.Aster Inc.conducted an analysis of its competitive advantage for one of its product-markets and conducted research to learn the following information:

-Mini-Case Question.After extensive market research,Aster Inc.decides to enter the household appliances market.The firm launches a line of consumer electronics products,such as ovens and coffee grinders.Aster Inc.is most likely to be using which of the following strategies?

• A)a vertical integration strategy
• B)a harvest strategy
• C)a monetize position strategy
• D)a diversification strategy
• E)a horizontal integration strategy

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Definitions:

Masturbation

The sexual stimulation of one's own genitals for sexual arousal or other sexual pleasure, usually until the point of orgasm.

Prostitution

The practice of engaging in sexual activity in exchange for payment or other material benefit.

HIV Epidemic

A widespread occurrence of Human Immunodeficiency Virus infections in a particular community, region, or population.

Male Sex Workers (MSWs)

Men who engage in sexual activities in exchange for money or goods.