Ad Copy Can Best Attract Customers When It Is Based

question 13

True/False

Ad copy can best attract customers when it is based on customer needs and situations that are familiar to customers.

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Definitions:

Monitor

To observe and check the progress or quality of something over a period of time; or a device used for observing, checking, or keeping a continuous record of a process or quantity.

Operant Behavior

A behavior that is influenced by the consequences that follow it, such as rewards or punishments, based on the principles of operant conditioning.

Associative Learning

The process by which an association between two stimuli or a behavior and a stimulus is learned.

Classical

Often referring to traditions or styles established over a long period in literature, music, art, or architecture, emphasizing qualities of balance, harmony, and restraint.