Changes in Marketing Metrics Such as Product Awareness,customer Satisfaction,and Customer

question 59

True/False

Changes in marketing metrics such as product awareness,customer satisfaction,and customer perceptions of relative product quality and customer value generally precede actual changes in customer purchasing behavior.

---

Definitions:

Licensing

A process where a company allows another to use its intellectual property or technology in exchange for a fee or royalty.

Royalties

A share of the income of a business paid by a franchisee to the franchisor.

Innovation

The act of introducing something new, such as an idea, method, or device, to improve processes, products, or services.

C Corporation

An organizational form for businesses where shareholders, the owners, face taxation independently from the corporation.