Which of the Following Communications Are Primarily Intended to Stimulate

question 1

Multiple Choice

Which of the following communications are primarily intended to stimulate potential customers to contact the company,visit the company web site,obtain a free sample,and buy the company's product?

• A)brand-action communications
• B)brand-image communications
• C)brand-information communications
• D)brand-development communications
• E)brand-awareness communications

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Definitions:

Organizational Subunits

Smaller, specialized divisions within an organization that focus on specific tasks or missions, contributing to the larger organizational goals.

Information Power

The influence and control one gains from possessing valuable data or knowledge.

Referent Power

A form of influence based on the leader's personal attributes, where followers identify with and want to emulate the leader.

Affection

pertains to feelings of fondness or tenderness directed towards someone or something, influencing interpersonal relationships and behaviors.