Which of the Following Communications Are Primarily Intended to Stimulate

question 1

Multiple Choice

Which of the following communications are primarily intended to stimulate potential customers to contact the company,visit the company web site,obtain a free sample,and buy the company's product?

• A)brand-action communications
• B)brand-image communications
• C)brand-information communications
• D)brand-development communications
• E)brand-awareness communications

---

Definitions:

Present Value Factors

Numeric factors used to calculate the present value of future cash flows, taking into account a specific discount rate.

Compound Interest

Interest that is computed not only on the initial amount of the loan or deposit but also on any interest that has been added to this amount from earlier periods.

Cash Payback Period

The time it takes for a business to recover its investment in a project, through cash inflows.

Desired Rate

Often refers to the target internal rate of return or the specific return percentage that an investor aims for in financial investments.