A Firm Finds That 50% of the Target Market Is

question 6

Multiple Choice

A firm finds that 50% of the target market is exposed to a marketing communication,40% of that group is aware of the offering,80% understand the message.WIthin that group,60% intends to purchase,and 70% of that group actually does purchase.The customer response index is 6.7%.What is the difference in the value of the customer response index if 80% of the group intends to purchase and 60% of that group actually does purchase?

• A)0%
• B)1%
• C)2%
• D)3%
• E)4%

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Definitions:

Anchor Pins

Pins used to secure or stabilize one object to another, particularly in mechanical or construction applications.

S-cam Actuated Brake Shoes

Part of a drum brake system where an S-shaped cam is used to push the brake shoes outwards against the drum to slow or stop the vehicle.

Pair

Two things that are designed or used together or considered in relation to each other, often matching or corresponding in form or function.

Trailer Service Brake Signal

An electrical or air signal from the towing vehicle to the trailer, activating the trailer's service brakes.