Which of the Following Is the Best Measure of How

question 39

Multiple Choice

Which of the following is the best measure of how well the ad reached a target market and how often it was seen?

• A)total revenue
• B)gross rating points
• C)total advertising cost
• D)cost advantage index
• E)brand advantage index

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Definitions:

Parent Company

A corporation that holds a controlling interest in one or more subsidiary companies.

Subsidiary

A company that is controlled by another company, known as the parent company, typically through a majority of the voting shares.

Common Shares

Equity ownership units in a corporation, giving holders voting rights and a share in the company's profits via dividends.

Consolidated Balance Sheet

A financial statement that combines the assets, liabilities, and equity of a parent company and its subsidiaries.