Which of the Following Is the Best Measure of How

question 39

Multiple Choice

Which of the following is the best measure of how well the ad reached a target market and how often it was seen?

• A)total revenue
• B)gross rating points
• C)total advertising cost
• D)cost advantage index
• E)brand advantage index

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Definitions:

Capital Gains

The income gained when the selling price of assets such as stocks, bonds, or real estate surpasses their original buying price.

Economic Growth

An increase in the production of goods and services in an economy over a period of time.

Short-Term Capital Gain

Profit from the sale of an asset held for less than a year, subject to tax at ordinary income tax rates.

Net Working Capital

Represents a measure of a firm's liquidity by calculating the excess of current assets over current liabilities, portraying the company's operational efficiency.