Calculate the Gross Rating Points of an Ad If It

question 51

Multiple Choice

Calculate the gross rating points of an ad if it has a target market reach of 70 percent and a frequency of 5.

• A)14
• B)70
• C)75
• D)250
• E)350

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Definitions:

Operant Conditioning

A learning process in psychology where the strength of a behavior is modified by reinforcement or punishment.

Learned Association

Learned association is a fundamental concept in psychology that involves connecting two stimuli or events in the mind, leading to a change in behavior.

Behaviors

Actions or reactions of individuals or groups in response to external or internal stimuli.

Shaping

A method of teaching new behaviors by rewarding closer approximations of the desired behavior until the exact behavior is achieved.