Which of the Following Is True About a Pulsing Message

question 60

Multiple Choice

Which of the following is true about a pulsing message reinforcement strategy?

• A)It is more expensive than maintaining a high level of awareness with traditional media.
• B)It can be used for products that are purchased more frequently at some times of the year than at others.
• C)It involves maintaining a certain level of base advertising at all times.
• D)It reduces copy wear-out due to overexposure to the same messaging.
• E)It involves increasing the message frequency just before and during the prime buying period of a product.

---

Definitions:

Pregnancy

The condition of being with child.

Routine

A sequence of actions regularly followed; a fixed program for carrying out daily activities or procedures.

First Trimester Screen

A prenatal test conducted during the first trimester of pregnancy to assess the risk for certain chromosomal abnormalities, including Down syndrome.

Cystic Fibrosis

A genetic disorder that affects mostly the lungs but also the pancreas, liver, kidneys, and intestine, leading to severe respiratory and digestive problems.