With Reference to the Six-Category Scale,a Consumer Satisfaction Index (CSI)of

question 26

Multiple Choice

With reference to the six-category scale,a consumer satisfaction index (CSI) of 60 denotes that the customer is ________.

• A)dissatisfied
• B)satisfied
• C)very satisfied
• D)somewhat dissatisfied
• E)somewhat satisfied

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Definitions:

Target Market

A specific group of potential customers at whom a company aims its products or services.

End-user Products

Final goods or services intended for consumption or use by the ultimate consumer, as opposed to intermediate goods used in production.

Not-for-profit Organizations

Entities that operate for purposes other than making a profit, often focusing on social, educational, or charitable objectives.

Marketing Segmentation

The practice of dividing a broad target market into subsets of consumers with common needs, characteristics, or behaviors, and targeting them with specific marketing strategies.