To Estimate the Lifetime Value of a Customer at a Given

question 34

Multiple Choice

To estimate the lifetime value of a customer at a given rate of customer retention,you need to compute the ________.

• A)net present value of the customer's cash flow
• B)customer satisfaction index
• C)future customer value
• D)customer loyalty index
• E)gross percent margin of the company

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Definitions:

Successes

are achieved outcomes or accomplishments that meet desired goals or criteria.

Future Outcomes

Considerations or expectations about events or results that will happen in the future, often influencing decision-making and behavior.

Rules

Guiding principles designed to influence behavior or decision-making processes within a particular context.

Attributes

Qualities, characteristics, or properties that are considered inherent to or characteristic of someone or something.