Examlex
Explain the classification of customer loyalties and the contrasts in their range of behaviors.
Objective Test
An assessment tool designed to measure knowledge, skills, or abilities without subjective judgment.
Criterion-related Validity
The extent to which a measure is related to an outcome, where the validity is determined by comparing the measure against a known criterion or benchmark.
Construct Validity
The extent to which a test or instrument accurately measures the theoretical construct it is intended to assess.
Reliability
The reliability and steadiness of outcomes produced by a measurement tool across multiple instances.
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