A Captive Customer Is Most Likely to ________

question 48

Multiple Choice

A captive customer is most likely to ________.

• A)have a low purchase amount
• B)recommend a brand or company to others
• C)have a weak product preference
• D)have a high customer loyalty index
• E)have a high desire to repurchase

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Definitions:

Household Income

The total income earned by all members of a household, including wages, investments, and any other sources of income.

Proportion

A part, share, or number considered in comparative relation to a whole; often expressed as a fraction or percentage.

Sample

A subset of a larger population, selected for the purpose of conducting statistical analysis or experimentation.

Parameter

A quantity that characterizes a statistical population and can be estimated by a function of the sample data.