Repeat Customers Differ from Loyal Customers in That Repeat Customers

question 49

Multiple Choice

Repeat customers differ from loyal customers in that repeat customers ________.

• A)have a loyalty score between 70 and 100
• B)have a high product preference score
• C)are likely to recommend a company's product
• D)are often simply "big spenders"
• E)have low profit potential

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Definitions:

Merit Bonuses

Financial rewards given to employees based on their performance, achievements, or meeting certain criteria.

Behaviourally Anchored Rating Scales

A performance evaluation method that rates employees based on their behaviors related to specific job tasks using scales anchored with behavioral examples.

Frequency Rating

A measurement of how often something occurs within a specified period.

Graphic Rating Scale

A method for assessing performance that involves marking an individual's level of achievement along a linear scale.