Melissa Rossi, Product Manager at National Consumers, Inc $\quad$ $\quad$

question 11

Multiple Choice

Melissa Rossi, Product Manager at National Consumers, Inc.(NCI) , is evaluating alternatives for introducing a new package for toothpaste.She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's) for various levels of acceptance by the markets and their probabilities. $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$$\text { Market Acceptance }$$\begin{array}{|c|c|c|c|} \hline \text { Market } & \text { Low (.3) } & \text { Medium (.4) } & \text { High (.3) } \\\hline \text { Northeast Only } & -0.7 & 0 & 1 \\\hline \text { Southeast Only } & -0.2 & 0.2 & 0.8 \\\hline \text { National } & -1.5 & -0.2 & 2 \\\hline \text { None (don't introduce the new package) } & 0 & 0 & 0\\\hline \end{array}$

The EMV of introducing the new package in the "National" market is ________.

• A)$50,000
• B)$70,000
• C)$90,000
• D)$260,000
• E)$300,000

---

Definitions:

Therapeutic Family Meals

A treatment strategy in family therapy where eating together is used to improve communication and resolve issues.

Anorexia Nervosa

A psychological and potentially life-threatening eating disorder characterized by an extremely low body weight, an intense fear of gaining weight, and a distorted body image.

Underlying Causes

These are fundamental reasons or conditions that give rise to a specific event, situation, or symptom, often pointing toward deeper and sometimes hidden issues that need to be addressed.

Muscle Dysmorphia

Disorder in which people become obsessed with the incorrect belief that they are not muscular enough.