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The HYPERLINK "http://www.statisticssolutions.com/mann-whitney-u-test" Mann-Whitney U test requires that the two samples under consideration have the same number of observations.


Definitions:

Multicultural Marketing

Marketing strategies specifically designed to appeal to a variety of cultural groups within a society.

Value Consciousness

The degree to which consumers are focused on obtaining good value for their money when purchasing products or services.

Humility

A personal quality that involves a modest view of one's own importance and a respectful acknowledgment of the value of others.

Cross-Cultural

Relating to or involving different cultures, emphasizing interaction and comparative analysis.

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