Abby Kratz, a Market Specialist at the Market Research Firm

question 7

Multiple Choice

Abby Kratz, a market specialist at the market research firm of Saez, Sikes, and Spitz, is analyzing household budget data collected by her firm.Abby's dependent variable is weekly household expenditures on groceries (in $'s) , and her independent variables are annual household income (in $1,000's) and household neighborhood (0 = suburban, 1 = rural) .Regression analysis of the data yielded the following table. $$\begin{array} { | c | c | c | c | c | } \hline & \text { Coefficients } & \text { Stardard Error } & t \text { Statistic } & p \text {-value } \\\hline \text { Intercept } & 19.68247 & 10.01176 & 1.965934 & 0.077667 \\\hline x _ { 1 } \text { (income) } & 1.735272 & 0.174564 & 9.940612 & 1.68 \mathrm { E } - 06 \\\hline x _ { 2 } \text { (neighborhood) } & 49.12456 & 7.655776 & 6.416667 & 7.67 \mathrm { E } - 05 \\\hline\end{array}$$ For a rural household with $90,000 annual income, Abby's model predicts weekly grocery expenditure of ________________.

• A)$156.19
• B)$224.98
• C)$444.62
• D)$141.36
• E)$175.86

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often used to speed up the process of finding a satisfactory solution.

Bounded Rationality Model

A concept suggesting that individuals make decisions based on the limited information they have available and within the constraints of their mental capacity.

Emotional Block

Emotional block is a situation or condition where an individual's feelings prevent them from understanding a situation clearly or acting effectively, often hindering problem-solving and decision-making processes.

Explicit Knowledge

Knowledge that is well documented, structured, and easily transferred or taught to others, often found in manuals, databases, and books.