A Market Analyst Is Developing a Regression Model to Predict

question 44

Multiple Choice

A market analyst is developing a regression model to predict monthly household expenditures on groceries as a function of family size, household income, and household neighborhood (urban, suburban, and rural) .The "income" variable in this model is ____.

• A)an indicator variable
• B)a response variable
• C)a qualitative variable
• D)a dependent variable
• E)an independent variable

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Definitions:

Market Segmentation

The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.

Brand Positioning

The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.

Logistics Supplier

A company that provides services related to the management, transportation, and storage of goods.

3PL

Third-party logistics, which refers to the outsourcing of supply chain functions and logistics to an external service provider.