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Cindy Ho, VP of Finance at Discrete Components, Inc.(DCI) , theorizes that the discount rate offered to credit customers affects the average collection period on credit sales.Accordingly, she has designed an experiment to test her theory using four sales discount rates (0%, 2%, 4%, and 6%) by randomly assigning five customers to each sales discount rate.Cindy's null hypothesis is ______.
Reciprocity/Obligation Approach
A social exchange theory suggesting that individuals feel compelled to return favors or help to those who have aided them.
Persuader
An individual or tool that influences others' attitudes, beliefs, or actions through argument, reasoning, or appeal.
Social Proof
A mental phenomenon in which individuals mirror the behaviors of others, believing it to be the appropriate response for a particular scenario.
Advertiser
A person or organization that promotes products, services, or ideas through various forms of media to attract customers or supporters.
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