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Suppose the Owners of a New Bed and Breakfast Establishment

question 46

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Suppose the owners of a new bed and breakfast establishment are interested in conducting an experiment to determine the most effective advertisement strategy for increasing the number of reservations.The bed and breakfast owners intend to rotate advertisements for 12 weeks between a travel website, a travel magazine and a local billboard.Customers making reservations will be asked where they saw the advertisement.In this experiment, the independent variable has how many levels?


Definitions:

Fixed Ratio Schedules

Are ratio schedules in which the number of times a behavior must occur before it is rewarded remains constant over time.

Reinforcement Theory

A motivational theory suggesting that behavior is driven by its consequences, with rewards increasing the likelihood of repeating behaviors.

Intrinsic Motivation

The internal drive to perform an activity for its own sake and for the satisfaction it provides, rather than for some external reward.

External Agent

An individual or entity from outside an organization that acts on its behalf in a specific capacity.

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