Which of the Following Measurement Processes Is Least Likely to Yield

question 1

Multiple Choice

Which of the following measurement processes is least likely to yield usable data?

• A)Counting the number of shoppers entering the department store between 12 pm and 2 pm.
• B)Studying cell phone bills and recording the number of text messages sent per month.
• C)Performing a consumer survey of preferences in fast food chains.
• D)Asking students to list three things that are important to them.
• E)Calculating the percent of college students who work at least 20 hours while attending school.

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Definitions:

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a secondary reinforcer.

Primary Reinforcer

An innately reinforcing stimulus like food or drink, which does not require learning to become pleasurable or satisfying.

Negative Reinforcer

An aversive stimulus whose removal following a behavior increases the likelihood that the behavior will occur again in the future.

Positive Reinforcer

A prompt that, once introduced post-behavior, amplifies the chances of the behavior recurring.