A Management Guideline That Advises Managers to Commit Funds for Planning

question 70

Multiple Choice

A management guideline that advises managers to commit funds for planning only if in the foreseeable future they can anticipate a return on planning expenses as a result of the long-range planning analysis is known as the ________.

• A)strategic planning
• B)the commitment principle
• C)organizational planning
• D)tactical planning
• E)the principle of the objective

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Definitions:

Derived Demand

A demand for a product or service that arises from the demand for another product or service.

Multivariable Account Segmentation

A marketing approach that divides a market into subgroups based on multiple factors such as customer needs, demographics, and behavioral traits, allowing for targeted marketing strategies.

Dual Segmentation Marketing

A marketing strategy that involves dividing the market into two parts based on differing criteria to better target specific groups of consumers.

Sales Volume

The total number of units of a product or service sold over a specific period of time. It is a measure of a company's sales performance and market demand.