Bristol Jones Is the Owner of a Women's Shoe Store

question 19

Essay

Bristol Jones is the owner of a women's shoe store in Wainscot,PA.Her store has been extremely successful selling high-end shoes to the adult market in Wainscot.Management is looking to grow revenues and is considering offering men's shoes as well.What would you advise Ms.Jones to consider before taking on this new product line?

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Definitions:

Taste Receptors

Specialized cells located on the tongue that enable the perception of different tastes, such as sweet, sour, salty, bitter, and umami.

Supertaster

is an individual with a heightened sensitivity to the tastes of foods, having more taste buds than average.

Glutamate

A major excitatory neurotransmitter in the brain involved in memory, learning, and the regulation of the nervous system.

Taste Receptor

Specialized sensory cells located on the tongue that are responsible for detecting the five basic taste types: sweet, sour, salty, bitter, and umami.